Paolo was born in Cividale del Friuli (UD). In 1982, he enrolled in the Department of Architecture at the University in Venice. A year later, he entered the world of communications and remained in the sector until 1994, working in Milan, Treviso and Udine. Given his background, he transferred all of his experience and creativity from the communications field to this new world. He works for many companies from the Friuli Venezia Giulia, Veneto and Trentino-Alto Adige regions, focusing not just on shapes, but also language. He collaborates with well-known names in Italian fashion to create important international designs.